Reform Cosmetics Lash Growth Serum

Luxury Growth, Visible Results

Formulated with natural ingredients, peptides, vitamins and botanicals - our lash growth serum promotes visibly longer, fuller and thicker lashes within two weeks!

  • Natural, vegan formula and cruelty-free ingredients

  • Safe for use with lash extensions and false lashes

  • No hormones - prostaglandin free

  • Safe for daily use and with no irritation

  • REFORM Eyelash Growth Serum is used for enhancing the length, thickness and darkness of eyelashes.  

  • ​Each bottle of Reform contains 3mls of lash growth serum and includes an applicator brush.

    Apply in the morning to clean dry skin.

    Swipe excess off the tube (a little goes a long way).

    Apply one swipe on each eye once daily to the lash line on your upper eyelid, similar to a liquid eyeliner.

    Wait 2 minutes until he serum is dry before applying any other products.

  • Aqua, Hyaluronate, Pentylene Glycol, Panax Ginseng Extract, Swertia Japonica Extract, Pumpkin Seed Extract, Acorus Calamus Root Extract, Panthenol, Serenoa Serrulata Fruit Extract, Biotinoyl Tripeptide-1, Myristoyl Pentapeptide-17, Oligopeptide-10, Tocopherol, Biotin.

  • Store your REFORM Eyelash Growth Serum solution at 2 to 25 degress C (36 to 77 degrees F).

Lash growth serum tubes with applicator
Oil Free
Vegan Formula
Cruelty Free

Vegan formula

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Cruelty free

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Oil free

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Prostaglandin free -

Vegan formula - Cruelty free - Oil free - Prostaglandin free -

We’re loving the reviews and feedback from our customers…

  • Mel

    Here’s my honest review! I love it!… "I've been using this lash serum for a couple of months now, and I'm honestly impressed. It's easy to apply, doesn't irritate my eyes (like others have in the past) and applying it has now become a staple in my nightly routine. My lashes are so much healthier, fuller and stronger than they ever were before! If you're looking for a product that actually delivers, this is it! Totally worth it!  "

  • Krystal Muir

    "I honestly didn’t expect much because my lashes were in such bad shape from a mix of health issues and deficiencies. They were fine, fragile, and barely growing. But after using this lash serum consistently for the last 2 months, I’ve seen such a huge difference! My lashes look fuller and actually have some length again. It feels so good to see them coming back to life — this has seriously been a gamechanger for me!"

  • Summer Anderson

    “I've been using the serum for 7 weeks now and I'm seriously obsessed! My lash retention has improved so much, and even my lash tech has noticed how healthy and full my natural lashes look. I've already recommended it to all my friends! I will 100% be repurchasing!”

  • Ange

    “I have been using this literally religiously since the day I got it morning and night and I wore mascara for the first time on Saturday night and I kid you not what a transformation in such a small amount of time! This has genuinely been the only thing I have actually seen a real difference in, so I’m forever grateful and this lash serum is like my saving grace.”

  • Aimee

    “I have been using this serum for about 6 weeks and I have noticed such a difference in my lashes to the point where people are asking what I’m using. I have really sensitive eyes and this product doesn’t cause me any irritation!! Highly recommend this product.”

Read more reviews
Georgia holding Reform Lash Growth Serum.
Girl holding Reform Lash Serum product in her right hand, smiling at the camera.
Close-up of before and after, use of Reform Lash Growth Serum.
Influencer show casing Reform Lash Serum
A woman with long blonde hair and light makeup holding a box of Peep Form skincare product.
Close-up of a woman's blue eyes before and after eyelash extension, showing increased length and volume.
A woman with blonde hair holding a skincare or cosmetic product box near her face, smiling softly with natural makeup.
A woman with long, blonde hair and makeup holding a skincare product box labeled 'PEEOK' close to her face.
Close-up of a person's eyes before and after makeup application, showing natural and enhanced eye features with eyeshadow, mascara, and well-defined eyebrows.
Comparison of a person's eyes before and after Reform Lash Serum, showing increased eyelashes length and volume in the bottom image.

Follow us on Instagram for all the updates and new product alerts!

Packing some of the orders since our launch last night 👏🏼 Beyond happy with how many serums we have sold in the first 24 hours … we can’t wait for our serum to be in a number of salons in NZ and Australia very soon 👀 All orders have been now processed but wholesale enquires may take a little longer as we make our way through them! 💖
📢 JUST LAUNCHED TODAY 📢 Magic in a bottle 🪄 Our prostaglandin/hormone free lash growth serum is a staple in your daily routine! Real results with none of the nasties! 🩵
📢 JUST LAUNCHED TODAY 📢 Magic in a bottle 🪄 Our prostaglandin/hormone free lash growth serum is a staple in your daily routine! Real results with none of the nasties! 🩵
👋🏼 Say goodbye to harsh chemicals and hello to naturally beautiful lashes! Our Prostaglandin-Free Lash Serum is packed with nourishing ingredients to promote lash growth, strength, and fullness—without any irritation or unwanted side effects.
👋🏼 Say goodbye to harsh chemicals and hello to naturally beautiful lashes! Our Prostaglandin-Free Lash Serum is packed with nourishing ingredients to promote lash growth, strength, and fullness—without any irritation or unwanted side effects. Achieve fuller, longer lashes in only 6 weeks 🪄 LAUNCHING ONLINE THIS WEDNESDAY
Our Lash serum is nearly ready for take off 🚀
Hi guys 👋🏼 I’m Jess, the co-owner of Reform Cosmetics alongside my mum Nick 🩵 Most of you will know me from my lash and brow salon @luxeaestheticsnz based in Christchurch 🪄 We are excited to be launching our first product very soon .. a veg
Hi guys 👋🏼 I’m Jess, the co-owner of Reform Cosmetics alongside my mum Nick 🩵 Most of you will know me from my lash and brow salon @luxeaestheticsnz based in Christchurch 🪄 We are excited to be launching our first product very soon .. a vegan, prostaglandin free lash growth serum ! I experienced the results first hand last year - 3mm lash growth is 3 weeks .. I can’t wait to see your results very soon!
👀 We are LOVING your before and after pictures! Available at @luxeaestheticsnz and online very soon 👀 🩵
👀 We are LOVING your before and after pictures! Available at @luxeaestheticsnz and online very soon 👀 🩵
Packing some of the orders since our launch last night 👏🏼 Beyond happy with how many serums we have sold in the first 24 hours … we can’t wait for our serum to be in a number of salons in NZ and Australia very soon 👀 All orders have b
📢 JUST LAUNCHED TODAY 📢 Magic in a bottle 🪄 Our prostaglandin/hormone free lash growth serum is a staple in your daily routine! Real results with none of the nasties! 🩵 👋🏼 Say goodbye to harsh chemicals and hello to naturally beautiful lashes! Our Prostaglandin-Free Lash Serum is packed with nourishing ingredients to promote lash growth, strength, and fullness—without any irritation or unwanted side effects.
Our Lash serum is nearly ready for take off 🚀
Hi guys 👋🏼 I’m Jess, the co-owner of Reform Cosmetics alongside my mum Nick 🩵 Most of you will know me from my lash and brow salon @luxeaestheticsnz based in Christchurch 🪄 We are excited to be launching our first product very soon .. a veg 👀 We are LOVING your before and after pictures! Available at @luxeaestheticsnz and online very soon 👀 🩵